1.) Industry and Commercial Use – Does the name have great industry potential? Is the name suited to be built into a commercial web site or another like a non-profit orginization?
2.) Name Awareness and Brand Recognition – Is the name easily to remember? Is it easy to trademark and highly brandable?
3.) Character Length of Name – How long is the name? In most cases, the fewer amount of characters in the name, the higher the value.
4.) Dot(Extention) Value - What extention does the name have? Is it a .com, .net, .org, .cc, .ws, .tv or a different extention?